Pantone – The colour of the year

To start the year with a bang!

After the calm and serene Greenery colour it’s time for Ultra Violet to be chosen as colour of the year 2018. The announcement made by Laurie Pressman, vice-president of the Pantone institute, classifies this strong shade of purple as a colour full of symbolism and mysticism, as well as an opening to pursue “a world beyond our own”. Laurie also states that we live in a time that requires “inventiveness and imagination” so there’s nothing better than this strong and powerful colour to start the year with a bang, don’t you think so? Keep reading today’s EscapeShoes blog post and learn more about Ultra Violet!  

Since 2000 the Pantone institute has been a big influencer in the design and fashion industry. We go from Greenery, a shade of green that symbolizes new starts, to a dramatic and utterly opposite shade of violet.

As we all know, simply violet or purple (as is most commonly known) is formed by the mix of blue and red. Well, like Pressman states, the idea of going further and creating a colour that illuminates the patch towards the future and that is more than “what’s trending in the world of design; it’s truly a reflection of what’s needed in our world today”.

This year, Pantone as it chose this colour made one of the boldest choices as it’s full of culture and history, as artists such as Prince, Jimi Hendrix or David Bowie brought this colour as a way to symbolize breaking barriers and the celebration of the individual. As of now you must be wondering… How can I match such a bright colour? Despite its vividness it’s not hard to match it with other colours as you can add “pops” of colour to a simpler and monochromatic outfit or create a more daring outfit with many colours! It’s your choice!

Now that you already know a bit more about this colour of the year 2018 you can start by preparing your outfits with such a powerful colour! You can also take this chance to take a look at the EscapeShoes online store where you can be sure you’ll find many shoes that will look ideal with this Ultra Violet colour! What are you waiting for? Buy your shoes now so that you can start this year looking like a knockout!